Op Ed: Brandon Strauss On A Skeptic’s View Of Generative Artificial Intelligence

Jan 24, 2024

brandon strauss

Originally posted on The Company Dime, Brandon Strauss of CapTrav and KesselRun Corporate Travel Solutions explains why he’s in “watch and learn” mode when it comes to generative artificial intelligence.



Claude Shannon, a computer scientist and founder of information theory, published “A Mathematical Theory of Communication” in 1948, which defined how messages are carried from sender to receiver. This theory became critical to understanding communication flow, the meaning and intention of words, and, in practice, how language must be assimilated for artificial intelligence applications to work. Among other things, the theory states that any information transmitted from sender to receiver can be mathematically sorted between empirical information and semantic content. In other words, there is a scientific distinction between the information exchanged and the meaning of that information. One of the conclusions drawn is that while the two can be viewed as exclusive, in practice, a message would not really carry any meaningful information without the shared semantics. To a large degree, Shannon illustrates the key hurdles that generative artificial intelligence must overcome to be successful for corporate travel applications.

To read Brandon Strauss’ full article featured in The Company Dime click here.

Brandon Strauss

Brandon Strauss


Brandon’s career initially focused on supply chain management consulting for mid-market organizations.  Brandon was fortunate enough to get introduced to some senior executives at WorldTravel BTI (BCD Travel) and helped create and manage the first end-to-end self-service booking platform for the company and the first generation of such service in the industry.  Over the last 17 years Brandon has served as a Partner, head of consulting, and co-founder of KesselRun Corporate Travel Solutions, a leading corporate travel consultancy and in 2018 co-founded CapTrav where he currently serves as President of the company.

CapTrav is the market leader in comprehensive corporate travel data capture. Because we collect all corporate travel data no matter the booking source, your program enjoys the ability to better leverage supplier deals, make smart business and policy decisions, and track all travelers in the event of an emergency.